How to Take Your Social Media Marketing to the Next Level

How to Take Your Social Media Marketing to the Next Level

When it comes to social media marketing, there is always something new to learn. It seems just when you think you have a handle on the whole social media thing, things change.


While it’s great to jump on the new tech and latest social media outlet, there are some tried and true ways to up your social media game that will work today, tomorrow, and even next year.

Social Media Marketing
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Social Media Marketing Game Changers

Even though social media can take many forms from hashtags to pins, it all comes back to what you are offering your readers and customers, and I’m not talking about your product or service.


By taking advantage of these 4 game changers, you will up your social media marketing game and outshine your competition.


1.Storytelling – There is a reason human beings have been telling stories for thousands of years, people like them. By nature, we are a story telling lot. Parents tell stories to their kids. Kids tell stories to their friends, and TV and movie tell stories to all of us.


You and your business have a story to tell as well. Consider adding storytelling to your social media mix. This story should last over multiple posts, and it should be full of emotion.


The last thing you want is some dry, corporate sounding content that is full of business buzz words. Remember, your customers are people, and they should be talked to like actual human beings.


Tell them a story of how your business began and the ups and downs of that creation, or tell them a story about how a customer has used your product or service and how it has impacted his or her life.


Either way, take the time to create a long, multi-post story, and you’ll find your customer and potential customer engagement increase.


Emotion is What Sells

2. Use emotion – This ties into point number one. Emotion not only increases social engagement, it creates sales. There is a reason Facebook and other social media outlets let you like something or give a thumbs down or make something a favorite.


It lets the reader show the world how the feel about your content.


In sales, if someone buys a product, they do so because of how it makes them feel. Sure, they may use the features of the product to rationalize their purchase, but that’s not what got them to sign the credit card slip.


I mean, you don’t really think a middle-aged man buys a cherry red sports car because it has a good safety record and leather seats do you? He buys it because it makes him feel young and strong.


Of course, that’s not what he’s going to tell his buddies. He’s going to talk about the fact it goes from zero to sixty in three seconds, and let’s not forget about those leather seats.


The point is, when you create social media content, take the time to determine what emotion it evokes, and if it doesn’t, you better make some changes so it does.

Don’t Forget Your Customer

3. Customer service – In today’s world, it’s easier for your customer to send you a tweet or post a message on Facebook when they are unhappy or have an issue with a product or service.


How you handle these messages will determine, in large part, whether you retain a customer or lose one.


When your customer has an issue, they expect an immediate response, so you better be ready to supply one. Even if you don’t have a solution, at the very least, you will want to acknowledge the situation and let them know you are working on a solution.


You need to be willing to interact with your customers in real-time on multiple platforms to address their issues.


TopBizTips Pro Tip: Don’t be like Pinterest when dealing with customers. Recently, their site was not working properly. When I went to their Facebook page they did acknowledge the complaints, but they used the same 3 pre-written responses over and over again. No response is better than a response that is obviously scripted and not there to address a customer’s issue one-on-one.


4. Continue your social media marketing education – As mentioned previously, social media is changing at an alarming rate. As soon as you think you’ve got it mastered, a new platform springs up, algorithms change, and the best practices you’ve been using go out the window and are replaced by new ones.


Continuing education is the best way you can keep up on the cutting edge of social media. It will also help you succeed where others fail.


Some of the Best Books to Read to Continue Your Social Media Education

I’ve found that these books provide the information you need to give you a real advantage in your social media marketing.


A. No B.S. Guide to Direct Response Social Media Marketing  


This book teaches you ways to stop spending your time on getting likes and shares that don’t really lead anywhere to how to get actual leads and sales for all your effort.


What I really like about this book are the case studies and real-life examples. It’s really all about not wasting time and making sales from your social media marketing efforts.


It’s a good read whether you’re a new business or one with lots of experience.


B. Social Media Marketing – An Hour a Day


If you’re like me, you find the major issue with social media is the amount of time it takes to have a real presence on the different platforms. It can be overwhelming and a real time suck.


The problem is, if you want to be successful in today’s business world, you don’t have a choice. You must be active on social media.


This book will show you how to get it all done in an hour a day.


What I like about the book is the hands-on advice, and the fact the author doesn’t use a lot of technical jargon. The book even gives you a plan you can use for each day.


It’s a great hands-on book that is best suited to those that are newer to social media marketing or want to find ways to do more but do it in less time.


C. The Zen of Social Media Marketing


This book talks about how to use social media to drive traffic to your website. This may be the most important aspect of social media marketing. It doesn’t matter how many followers or likes you have. If they don’t get off social media and onto your website or blog, you are never going to make any money.


What I like about the book is that it has step-by-step guidelines for different sites including Snapchat, Instagram, and Pinterest.


It is also good for business owners regardless of whether they are new to social media or just want to take theirs to the next level. The book has got a little something for everyone.


Taking your social media marketing to the next level isn’t difficult. You just need to connect to your audience through storytelling and emotion, and always continue your social media education. If you can do that, then you should see an increase in your engagement, leads, and most importantly sales.


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Twitter tips for business  Pinterest tips and tricks  Marketing strategy