3 Pinterest Tips and Tricks – How to Drive Traffic to Your Website with Pinterest

3 Pinterest Tips and Tricks – How to Drive Traffic to Your Website with Pinterest

Pinterest tips and tricksYou know how it goes. No traffic…no views…no money made. It doesn’t matter how great your content is if you can’t get people to your website to see it. These Pinterest tips and tricks will help you with that.


There’s nothing worse than spending a great deal of time on a post and then hearing crickets once you post it. That’s why you should consider learning how to drive traffic to your website with Pinterest.


Let’s face it, no matter what social media outlet you use or if you use Google to get people to your website or blog, it takes time and a lot of hard work.


That means you need to spend your time in a place that will get you the most people to your site in the shortest amount of time possible, and that’s Pinterest.


Don’t get me wrong. It’s not like you can throw up a profile on Pinterest and pin a few pins and expect the floodgates to open. However, when used properly, you will find that you can get more readers to your site faster using Pinterest than just about anything else.


There are many ways to do this, but here are three Pinterest tips that will get you started. By the way, it’s best to start with just a few ways to drive traffic instead of trying to do too much too quickly.


I’ve been there and done that!


Everything has a learning curve, and if you attempt 10 or 20 or 50 ways to drive traffic all at the same time, especially when you’re new to it, you will end up frustrated and overwhelmed.


So, with that in mind here are my…


3 Pinterest Tips and Tricks to Get More Visitors to Your Site

While repins are great. Ultimately, the goal is to get people to click on your pin and not only share it but to then click through to your website. With these three tips, your pins will be more clickable, and more likely to get people off of Pinterest and onto your site.


1.Don’t use photos with faces facing towards the front –

It may sound odd, but for some reason, people don’t like to click on or repin pins that have someone’s face on it that is looking directly at them.


I can’t tell you why this is true. I can only tell you that if you want more people clicking your pins and clicking through to your blog, you will make sure you don’t use a picture on your pin with a face looking directly at the reader.


Here are a couple of examples I picked at random.


I made a couple of pins to illustrate the point. Here is the full image. It’s from Pixabay which has free public domain images.



In the first pin, I use the woman in the middle of the picture. She is facing almost directly into your line of sight. While it’s true she isn’t facing directly towards the camera, you still see her full face.


The next pin is from the same original picture but uses the woman who is facing away from the camera.


I used the same text, font, and colors on both of these pins. The only real difference is that one woman is facing you and the other isn’t. Take a  moment and decide which pin you feel more comfortable with and why.


Then the next time you design a pin, keep in mind your response to these two. Of course, you can also make more than one image for each pin. In fact, you really should be doing so.


That way you can test the two images to determine which one gets you more click-throughs to your site.



2. Have a “best of” board –

Chances are you repin lots of pins that don’t come from your own site. That’s a good thing. You always want to share the love. The one downside is that it makes it hard for people coming to your Pinterest profile to determine which pins are yours.


I’m assuming one of the main reasons you are pinning is to get people off of Pinterest and to your website. One easy way to do this is to make the very first board that people see, (meaning the board in the far left corner on the first row) a best of board. For example, I have a Best of TopBizTips Board.


In this board, you will only pin stuff from your own blog. This is the board where you want to show yourself some love. It also makes it much easier for your followers to find your latest and greatest.


You want to have as many pins on this board as possible. This can be tough when you are first starting out, so one way to get around this is to make several, 2 or 3, or even 10 pin pictures for each post. Then you can post them to this board to help fill it up quickly.


Do keep in mind that you don’t want to pin to the same URL address more than once every 24 hours, so you will need to space them out. Of course, you will also want to give them different titles.


As an example, here are the two pins I made for this post:

Pinterest tips and tricks  


When this post is complete, I will then post the first image to my best of board. After that, I will schedule the second image to be posted to my social media marketing board and any other boards, including group boards, that make sense in 24-hour intervals.





If I had made more images for this post, I would use them as well to mix it all up.


By using more than one image for your post, it appears you are more active then you might truly be. It also gives the appearance that you have more content. Let’s face it…


There are only so many hours in the day to write blog posts and web pages. You want to get the most out of each one that you do create.


3. Use keywords –

I’m sure you’ve heard it before, but I’ll say it again. Pinterest is just a big old search engine, and one of the ways it is going to decide whether or not your pins are at the top or the bottom of the heap is your keywords.


By using keywords in your board titles, pin titles, and pin descriptions, you are waving a big flag at Pinterest that says, “Hey there! My pin is about (fill in the blank) so go ahead and jump me up to the top please!”


Now, there are many other things that go into deciding if you make it to the top or now, but many of them are out of your control. Keywords are something you can do something about.


For example, go back up and take a look at my two pins for this post. The first one starts with, “Pinterest Tips and Tricks…” If you go on Pinterest and type in “Pinterest” into the search bar, tips come up as a search option. If you click on “tips” you’ll then see “tricks.”


By using these words in my pin title and description, I’m telling Pinterest that the pin and the content behind it (this post) is about Pinterest tips and tricks.


So, there is a chance that my pin will rank better and higher in the list than a pin that doesn’t include those keywords.


There are lots of ways to drive traffic from Pinterest to your blog or website, but these Pinterest tips and tricks will get you started. They will help you get more people to your boards and more people clicking on your pins and finally, more people clicking through to your site, and that’s what it’s all about.


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