Lawn Mowing Business Ideas and Tips to Grow Your Business

Lawn Mowing Business Ideas and Tips to Grow Your Business

This is the first in a series of blog posts that talk about specific businesses and how to get them off the ground and up and running. This post deals with lawn mowing business ideas and tips that will help you start and grow your lawn care business.


Lawn Mowing Business Ideas and Tips to Grow Your Business

Before you look for customers you need to take some time and decide what you want out of this business. Is it just some extra money or is going to be a full-time income? Lawn mowing business ideas and tips


From there, do you want to work on your own, or do you want employees? How big do you want to grow this business?


When it comes to answering these questions, you also want to take into consideration where you live. If you live in an area with cold temperatures, how are you going to make money in the winter?


If you live in a small town, are there enough homes and yards available that you can make a living? You need to answer these questions before you can open for business.


Take a few moments to consider the following:


1. Considerations before you start your lawn care business –

Once you get an idea of how you envision this business, you’ll also want to think about a few other things including:


  • How will you set yourself apart from your competitors?
  • How will you market your business?
  • Do you have the money to buy the needed equipment?
  • How much money will you need to make each year or season?
  • Are you comfortable with the bookkeeping and business side of the business? If not, how will you handle it?


2. What services will you offer –

The next in the series of lawn mowing business ideas and tips you will want to think about all deal with the services you will offer. Are you simply going to mow lawns or do you want to offer any landscaping services? You might also want to think about fertilizing and weed management.

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Are you going to pick a small niche – such as mowing – or do you want to be a one-stop shop for your customer?


Where you live might play into how you answer this question. In a small town with a lot of middle-income families, you may have less access to people who would want higher end services.


On the other hand, if you live in a larger community with many expensive homes, you may find your potential clients want more from you. This leads us to your next consideration.


3. Who are your customers –

I know we all like to think that everyone is or could be our customer, but that’s not really helpful at the end of the day. By taking some time to make a profile of your perfect customer, you will have a much easier time targeting them with your marketing.


Also, it helps you determine who you want to work with and who you don’t want to work with. Let’s face it, there are some customers that are simply not worth the trouble. In fact, this might be one of the most important of all the lawn mowing business ideas and tips I can offer you.


The last thing you want is to work with the wrong people.


So, create a picture of your perfect customer:


  • Where do they live?
  • How much money do they make?
  • Why do they need lawn care?
  • Why aren’t they doing it themselves
  • How often do they want lawn care?
  • How much are they willing to spend for lawn care?


By answering these questions, you will determine who you should be marketing to, and this process will help you figure out the best way to market your services to them.

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4. Decide on what equipment you need –

Once you have answered all of the above questions, you are ready to decide what equipment you need. If you are starting off as a single person business, then that will narrow down your requirements, but don’t box yourself in.


You want to give your business room to grow.


Make sure you are picking equipment that can take a pounding and keep on going. You don’t want your equipment to fail you and put you out of business.


If you aren’t sure which brands are the best, ask around. Chances are you know someone who has a lawn care business, so check with them.


5. Start the marketing machine –

Before you can have a real business, you need to have customers. If you are starting from scratch, the first thing you will want to do is get some business cards and create a website.


Don’t worry, you don’t need much of a website. Just a few pages such as these:


  • Home
  • About
  • Services
  • Contact


These four pages will get you going. You can then put your website and phone number on your business cards. You may be wondering why a lawn care business needs a website, but in today’s world, you are at a disadvantage if you don’t have one.


There are plenty of cheap options to create a website and most include easy instructions to get you going. If you are unsure, ask a friend or local teenager to help. A four-page website should only take a few hours to create.

TopBizTip Pro Tip: Check out Blue Host to get your website domain and hosting. You’ll find great customer service and cheap prices.


Once you have your business cards and you have decided on your perfect customer, go to the neighborhoods you’d like to work in and start handing out your cards or putting them on doors.

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A flyer is also helpful with this type of advertising.


You might want to consider offering to mow someone’s lawn for free the first time and if they are happy with your services then start charging after that.


You’ll find that very quickly, after your first couple of customers, that a lot of your business will come to you through referrals. Don’t be shy about asking for a referral.


If your customer is happy with your work, then they will be happy to give you a few names. Before you know it, you will be busy with work.


6. Evaluate your efforts –

After the first six months, take some time to evaluate your efforts. Is your business growing? Are you making the money you hoped for? Is it time to hire some helpers?


It is important to make sure you are on track with your goals. You determined those in the first step, so go back and look at them. Are you happy with your progress? If so, great. If not, now is the time to make a course correction.


With these lawn mowing business tips, you should be able to get your new lawn mowing business off to the right start. Just be sure you take the time, up front, to get everything into place before you jump in and try to find clients.


It may be a little work up front, but in the end, you will be glad as your business grows in the right direction. For more information on lawn mowing business ideas and tips and a great guide, you should check out this book: Lawn Care Business Bidding Tips, Upsells, And Disasters To Avoid.


It gives you detailed information that will help you get your lawn car business moving in the right direction from day one, and save you from wasting time and money.

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