Category: Marketing Tips

2017’s Must Read Marketing Strategy Books

2017’s Must Read Marketing Strategy Books

It seems that it gets more difficult to stand out from the crowd each and every day. That’s why you need to be sure and have a marketing strategy that will help set your business apart from the rest.

I’ve put together a list of books that I personally have found very useful. No matter how much I learn about marketing, I discover that there is always more to know. It seems like it should be a lot more simple than it is, but that’s not the case.

Marketing strategy
Note: This post may contain affiliate links.

I’ve also found that each time I read a new book on marketing strategy, even if most of what I read isn’t completely new to me, I always seem to pick up a few golden nuggets that help me fill in the gaps.

While some principles of marketing never change because humans don’t chance at their core, and let’s face it you are marketing to human beings, the way you need to deliver your message does change, and in today’s world, it changes very quickly. All of these books were published in 2017, so you can rest assured they have current, relevant content.

You’ll find help with:

  • Social media marketing
  • Brand development
  • Digital marketing
  • Networking

…and more.

Marketing Strategy Books for 2017

So, let’s get to the books…

 1.Brand Identity Breakthrough: How to Craft Your Company’s Unique Story to Make Your Products Irresistible

When you think of branding you may picture giant corporations with multi-million dollar budgets, but even small businesses need to develop their brand. I know I did.

I always figured that I’d never been some huge company like Apple or Coke, so why did I need to brand my business when no one was ever going to really know who I am?


Boy, was I wrong!

As this book points out, your business has a story to tell, and it is unique to your company. By sharing your story, you build your brand identity, and in doing so, you stand out from the crowd.

This book will teach you how to use storytelling to help sell your services and products both online and on Main Street.

In addition, you’ll learn how to insert your unique selling proposition into all of your branding as well as what the best methods are to sell your products.

I’ve taken what I learned from this book and am applying it to all of my marketing efforts, from Pinterest to my email list. Have you ever noticed that there are some pinners on Pinterest that you recognize immediately when you see one of their pins?

It’s not their name. It’s their branding. This book will help you with that.

You can check it out on Amazon.

2. The Lead Machine: The Small Business Guide to Digital Marketing 

One issue most businesses have, no matter how long they have been in business, is getting traffic from Google. Google can be a difficult nut to crack, but once you do, it’s like opening the floodgates.

I found this book to be easy to read and understand. It gives you the basics on lots of different digital marketing strategies including Google, Facebook, podcasts, Twitter, and building an email list.

What I really liked is that you can find all the information you need about digital marketing in one place. Too often, if you’re like me, you spend hours and hours hunting down information all over the web.

This book will save you a great deal of time and effort.

Also, I think you’ll find this book is best suited for the small or medium sized business. Chances are if you own a larger company, this isn’t the book for you.

See it here on Amazon.


3. Go for No! for Network Marketing

I have to admit that I am not the most extroverted person in the world. I’m much more comfortable sitting in my office and talking to people through a laptop than getting out there face-to-face.

I think a lot of it has to do with a fear of rejection. Somehow when someone says no – even a stranger – it hurts just enough that I’d rather avoid it at all costs.

Maybe you’re the same way…

The truth is, however, if you want to succeed in business, you have to be prepared for a few…okay make that a lot…of no’s.

What I like about this book is that it deals with ways to handle no’s. What I like even more are the 17 stories from business leaders that are truly inspiring.

I think, as business owners, we need to hear the good and the bad, and there’s no one better to hear it from than someone that has been there and come out the other side.

You’ll also find a 10-point plan that will help you put the ideas you find in the book into action which is great.

You can check out the book on Amazon.

4. A Brand New Brand – A Guided Workbook to Kick Start Your New Business

It’s funny. When you start a new business everything is exciting. You get to design your website, set up your office, order business cards, and officially hang out your shingle to let the world know you are in business.

And then….you wait.

And sometimes, nothing happens. There’s nothing worse than having no customers, no social media engagement, no website views, and no money coming in.

Trust me, I’ve been there. It can be depressing and overwhelming, and downright frustrating. All that hard work and nothing to show for it.

That’s why I like this book. It’s like having a business coach step into your place of business and guide you from where you are to where you want to be…a successful business.

This is not a book for the business that is already up and running and seeing a great deal of success. Instead, this book is for the business owner still in the planning stages or someone who is just opening their doors.

The book provides help and tips on the basics of budgeting, branding, social media marketing, marketing strategy and a whole lot more.

If you’re feeling frustrated or just aren’t sure what to do next when it comes to marketing your business, you might want to check it out.

You can find it on Amazon here.

Developing a marketing strategy for your business is really pretty simple when you have the right tools to help guide you. These four new books are certainly a step in the right direction. Hey, it’s better than banging your head against the wall and getting nowhere.


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5 Blogging Tips for Streamlining Content Creation

5 Blogging Tips for Streamlining Content Creation

Blogging tips for business
This post contains affiliate links.

First off, there is no getting around the fact that blogging is a lot of work, but these blogging tips for streamlining content creation should make the process a little easier.

Blogging for your business will, in time, generate leads and sales as well as increase your social engagement with your potential customers and customers alike. In today’s world of social media, that is important.


Having said that, it doesn’t mean you want to spend all of your time coming up with ideas and writing blog posts. With that in mind, read on for tips to streamline the process of writing content for your blogs.

Blogging Tips for Streamlining Content Creation

There are many ways to streamline how you create your content for your blog posts. These are some of the best and will save you time each and every time you start to put pen to paper, or fingers to keyboard.

1.Take the time to create an editorial calendar – By spending an hour, or less each month and mapping out what you are going to write and when you are going to write it, the whole writing process becomes easier.

That way when it is time to write, you don’t have to think about what you’re going to write. You can just do it.

2. Write down ideas when you get them – Have a running list of blog post ideas at the ready at all times. One of the biggest issues is for business bloggers is to figure out what to write about. The easiest way to do this is to use your customer’s questions.

You already know the answers, so why not write about them? Every time you get a question from one of your customers, write it down. Then when it is time to write a post, pull out the list and get busy. Easy…peasy!

Speed Up the Blogging Process

3. Use the same format – Most blog posts fall into the same pattern. This is especially true if you are answering questions. They tend to have an introduction, a question, the answer to the question, and the conclusion.

Think back to high school English. Most of your papers would have had an introduction, main body paragraphs, and a conclusion. It’s no different here.

Don’t try to change things around with each post. People expect to see a certain structure in writing even if they aren’t aware of it. Also, this will save you time and trouble.

4. Make an outline – Oh the dreaded outline! Don’t worry, this outline can be as simple as a few thoughts written down or even bullet points. It doesn’t need to be anything big, but what it will do is help you focus your thoughts and make the writing process much easier and faster.

5. Have a post at the ready – No matter how diligent you are at planning ahead, making a schedule, and having ideas at the ready, something will come up from time-to-time that will get in the way. That’s why you should have an evergreen spare post available.

That way, if something does happen at the last minute, you can still keep to your posting schedule and the topic won’t be stale. An evergreen post is simply a post that is relevant today and six months from now.

Unless you just love to write, blogging will always be a chore, but it is possible to streamline the process and make it more manageable. With our five blogging tips for business, you should find that creating content for your blog will be easier.

You will be able to keep to a schedule that your customers – and potential customers – can count on, and they will thank you for that.

If you’d like more information on blogging for business, then check out: Blogging Brilliantly For Your Business: 30 Days to Dominate Your Market (Business Brilliantly Series) (Volume 1)

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